Our approach
Since our founding in 2008, we’ve had the privilege of partnering with some of the most innovative tech companies in the North of the UK. While we’re proud of the role we've played, we recognise that this success has been shaped by many contributors - the visionary founders we back, the incredible network which supports us, and the investors who entrust us with their capital.
As business builders, we are passionate about fostering innovation and growth for the North of the UK. We remain grounded in our commitment to serving our founders and investors with integrity and trust, and we take pride in being a reliable partner who listens, adapts, and delivers value.
“Par were clear, efficient, respectful and insightful during our fund raise. They have been very proactive in connecting us with startup cohorts, investor networking events and potential customers.
”Rebecca Stewart, Artus Air, CEO
“The team at Par have been engaging, proactive and personable. Par quickly understood the opportunity for growth and how we made a difference to the critical sectors we serve, but more importantly, they were connected at senior levels within these sectors.
”Joanne O'Doherty, Kinsetsu, CEO
“We've now worked with Par Equity on two investment rounds, and found the process seamless, transparent and efficient. Post-investment, Par has struck a great balance of allowing AdInMo operational freedom and flexibility whilst also providing strategic support and advice into our growth plans
”Kristan Rivers, AdInMo, CEO
“Working with Par Equity, the lead investor in our seed round, was a very positive experience. Following the investment they have consistently supported our business and helped us attract high-quality talent. I highly recommend other founders to speak to Par if you are raising funds.
”Anthony Ashbrook, Machines with Vision, CEO
“Most investors say they will help you scale but Par Equity backs it up. Whether that be advice or introductions the team are always on hand to help where they can. Very refreshing approach.
”Rich Wilson, Gigged.AI, CEO
“Par Equity is renowned for spotting the best new technology investment opportunities and is unquestionably one of the most respected funders of early-stage businesses. It was a rigorous due-diligence process, which shows the level of detail the Par team go into when making an investment decision. The team of advisers they made available to us means Cloudfind will be able to exploit a technological advantage and grow more quickly.
”Tom Bourne, Cloudfind, Founder and CEO
“The first thing I need to say is thank you to Par Equity. The guidance and support they have provided to Symphonic over the past seven years has been invaluable. On day one they provided our team with support that was key to identifying directors and board advisers as the business grew.
”Derick James, Symphonic Software (Exited), Founder and CEO
“When Fuuse began raising capital we were engaged with numerous funders, but Par Equity very quickly stood out. A highly professional team with a clear structured approach, and a refreshing honest and openness that rapidly built trust. Additionally, the strength of their investor network came to the fore with a mix of experienced entrepreneurs, company leaders and investors.”
”Michael Gibson, Fuuse, CEO
“Par Equity offer so much more than finance alone: Dyneval has enjoyed building our knowledge and networks through links to experts and learning best practice when supporting employees, leadership and public relations.
”Dr Tiffany Wood, Dyneval, CEO
“Par Equity has been an invaluable partner in Novosound’s journey from startup to scale up. Their support, strategic guidance, and commitment to funding world leading innovation have propelled us forward, making them an integral part of our success story.
”Dave Hughes, Novosound, CEO
Founders - who we work with
As a VC firm, we seek founders who are visionary yet pragmatic, driven by both passion and purpose. The ideal founder is resilient, adaptable, and unafraid to tackle tough challenges head-on. They possess a growth mindset, continuously learning and evolving as their business scales.
We value leaders who are not just focused on the product or technology, but also on building a world-class team and company culture. These founders have a clear long-term vision, but are agile enough to pivot when needed, and are eager to collaborate with partners who will push them to achieve their full potential
Investors - who we work with
Investors can join the Par Equity community through our Investor Network, EIS fund, or Scale-up fund programs.
Through our discretionary managed funds, we collaborate with institutional investors, university endowments, family offices, and high-net-worth individuals to channel capital into a thriving ecosystem of talent and innovation across the North of the UK. Together, we can build a supportive environment that not only drives financial returns but also nurtures the next generation of ground breaking companies.
Our Team
Our team brings a wealth of experience as business builders and venture capitalists, and our strength lies in the diversity of our professional backgrounds. The team is made up of founders, operators, technologists, clinicians and investment professionals, collectively delivering successful investment programmes for the North of the UK.
B Impact Report
Having achieved B Corp Certification, we are pleased to share our inaugural B Corp Impact Report. Environmental, Social and Governance (ESG) considerations are an important part of our investment process and we believe the continuous assessment of ESG risk is intimately linked to our objective which we continually integrate into our firm’s values, missions and processes.
Our delivery partners
